In celebration of Chinese New Year, Velvet Badger continued its collaboration with fashion powerhouse Gucci for the development of a captivating collection of beauty product advertisements.
This project unfolds through a range of print and digital CGI artwork, bringing to life the essence of the Lunar New Year in a stunning visual spectacle.
Embracing the luminous glow of a new beginning, the Chinese New Year heralds a time of prosperity,unity and ubridled hope. The splendid Gladiolus, Peonies and Orchids don't merely bloom; they narrate a tale of resilience, wealth and delicate beauty that's deeply embebbed in Chinese cultural symbolism.