Velvet Badger was asked by Gucci to pitch a range of creative ideas for their latest global holiday campaign. After winning the project, Gucci Beauty, COTY and Velvet Badger embarked on a journey to push the boundaries of creative storytelling with Gucci's first-ever CGI beauty campaign.
This vibrant and dynamic campaign consisted of over 3000 deliverables including animation, digital and print, featuring an array of more than 45 distinctive products, hand modelled in 3D from scratch to masterfully encapsulate them within the evocative narrative.
This vibrant and dynamic campaign consisted of over 3000 deliverables including animation, digital and print, featuring an array of more than 45 distinctive products, hand modelled in 3D from scratch to masterfully encapsulate them within the evocative narrative.
