AWAY
REDESIGNED
We teamed up with AWAY to develop a campaign for their new suitcases featuring 12 vibrant colours. With just six weeks to deliver, we envisioned a dynamic concept of suitcases rolling down a bright catwalk against a sleek, white backdrop, blending travel scapes and surreal 3D environments. Our project included seven motion assets and over 20 unique stills, using Cinema4D for design and meticulous colour grading, resulting in an editorial-style campaign that showcases the vibrancy and craftsmanship of AWAY’s new line.
CREATIVE DEVELOPMENT
CREDITS
CLIENT: Away
DIRECTED BY: Dada Projects
CREATIVE DIRECTION: Christina Worner
PRODUCER: Ana Aguiar
TEAM: Annet Liulko • Georg Fasswald • Marta Trigueros • Dave Hollands • Alice Shaughnessy • Jordy Kuster • Gillian West • Niccolò Chotkowski • Angela Choi • Will Samuel • Karolina Krupickova • Artur Zhamaletdinov • Alex O Brien • Okay Studio • Amanda Weidman • Laura Lepre
