GUCCI
HOLIDAY CAMPAIGN '23
Velvet Badger was asked by Gucci to pitch a range of creative ideas for their latest global holiday campaign. After winning the project, Gucci Beauty, COTY and Velvet Badger embarked on a journey to push the boundaries of creative storytelling with Gucci's first-ever CGI beauty campaign.
This vibrant and dynamic campaign consisted of over 3000 deliverables including animation, digital and print, featuring an array of more than 45 distinctive products, hand modelled in 3D from scratch to masterfully encapsulate them within the evocative narrative.
The Creative Packshots were meticulously designed to hero the products and connect it back to the global creative. The product groups were designed around the magical Gucci garden to bring a standout visual creative to set it apart from the competition
This ambitious project involved a detailed focus on each product, capturing its essence and incorporating it into our fantastical theme "a wish come true".
CREDITS
CLIENT: Gucci & COTY
AGENCY: Velvet Badger
EXECUTIVE CREATIVE DIRECTOR: Chris Joyce
EXECUTIVE PRODUCER: Kerry Adams
CREATIVE DIRECTOR: Alex Osman
PRODUCERS: Jessica Hull, Naomi Bonich
3D DESIGN: Lukas Kuhn, Tabriaz Waheed, Dan Weston, Julio Dean, Antoni Bartroli Forn, Marta Trigueros, John Luke Hodgkins
RETOUCHING: Stephen Hart, Jordan Evans, Steve Sims, Ian Awis
ARTWORKING: Ranj Sehambi, Chris Peabody
CLIENT: Gucci & COTY
AGENCY: Velvet Badger
EXECUTIVE CREATIVE DIRECTOR: Chris Joyce
EXECUTIVE PRODUCER: Kerry Adams
CREATIVE DIRECTOR: Alex Osman
PRODUCERS: Jessica Hull, Naomi Bonich
3D DESIGN: Lukas Kuhn, Tabriaz Waheed, Dan Weston, Julio Dean, Antoni Bartroli Forn, Marta Trigueros, John Luke Hodgkins
RETOUCHING: Stephen Hart, Jordan Evans, Steve Sims, Ian Awis
ARTWORKING: Ranj Sehambi, Chris Peabody
