To continue the success of the Holiday '23 animated campaign, we were briefed to transform our 'Beauty Wishes' concept to a bespoke collection of still images, showcasing the Gucci Beauty range. Tasked with creating over 2000 individual assets over print and digital, our goal was to meticulously design each Creative Packshot to highlight the key features of each product while ensuring a seamless connection to our 'Beauty Wishes' universe.
This ambitious project involved a detailed focus on each product, capturing its essence and incorporating it into our fantastical theme.
CREDITS
Client: Gucci & COTY
Agency: Velvet Badger
Executive Creative Director: Chris Joyce
Executive Producer: Kerry Adams
Creative Director: Alex Osman
Producers: Jessica Hull, Naomi Bonich
3D Design: Lukas Kuhn, Tabriaz Waheed, Dan Weston, Julio Dean, Antoni Bartroli Forn, Marta Trigueros, John Luke Hodgkins
Retouching: Stephen Hart, Jordan Evans, Steve Sims, Ian Awis
Artworking: Ranj Sehambi, Chris Peabody
